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Okay, Next: press kit

Everything you need to write about or feature Okay, Next. Questions, interviews, or anything not here: hello@okaynext.app.

The one-liner

Okay, Next is the plan after the plot twist: a short, ordered guide for the chaotic weeks after a layoff.

Boilerplate

Getting laid off triggers a dozen ticking clocks at once (health coverage, unemployment, severance deadlines, runway) at the exact moment you have the least capacity to think clearly. Okay, Next turns that chaos into a short, ordered plan: what to do tonight, this week, and over the next 90 days, with plain-English guides and AI tools built around your specific situation. It's free to start, and built to work itself out of a job.

The basics

Product
Okay, Next
Tagline
The plan after the plot twist.
What
A web app for navigating life after a layoff
Status
Live, available now at okaynext.app, on desktop and mobile web
Pricing
Free to start; the full plan is $24.99 once for 90 days, no subscription (or $9.99/mo, $49.99/yr for a longer search)

Story angles

Three ways in, depending on your beat. Happy to go deeper on any of them, or to give a quick quote on what workers are facing right now.
THE DATA
The layoff numbers, sourced and current
A monthly, cited snapshot of the job market (monthly cuts, the AI-attributed share, time-to-fill, long-term unemployment) plus benefit duration and waiting weeks for all 50 states. Free to embed, updates itself.
THE SERVICE
Where laid-off people can actually go
A genuinely free, no-account, no-PII resource for the admin side: severance review windows, COBRA vs. the Marketplace, unemployment filing by state with the official portals. The thing worth linking in a ‘what to do if you’re laid off’ piece.
THE STORY
A website built to work itself out of a job
Most products optimize for retention. This one is designed to make itself unnecessary: help someone through the layoff, then get out of the way. There is also a free, playable game about getting laid off.

Data for your story

Current figures, all sourced. Cite freely; a link to okaynext.app/layoff-statistics is appreciated but not required. Numbers as of September 2026.
22%
of this year's announced job cuts cite AI, still the No. 1 reason for 2026, though restructuring led in August. August's 52,881 cuts were up from July's two-year low but the lowest August since 2022, and hiring plans were the strongest for an August since 2022.
~39 days
is a typical time to fill a role now, down from 44 a year ago. Faster, but still slow: the silence after you apply is the process, not a verdict on you.
10%
of postings are remote, but they pull 46% of all applications. Flexible roles draw nearly five times the crowd, so cast wider than remote-only.
27.0%
of people out of work have been searching 27+ weeks, about 1.9 million, up from 25.5% in July. A long search is common this cycle, not a personal failing.
Sources: Challenger, Gray & Christmas · Bureau of Labor Statistics · LinkedIn Global State of Remote and Hybrid Work, via Fortune · SHRM Benchmarking. Full links on the live page.
EMBED THE LIVE CHART (FREE)
A self-contained widget with these figures and their sources, sized for any article column. Paste the code, or preview it first. It refreshes when we update the numbers.
<iframe src="https://www.okaynext.app/embed/layoff-stats" width="100%" height="620" style="border:none;max-width:640px" title="Layoff & job-market pulse — Okay, Next" loading="lazy"></iframe>
Preview it →

Soundbites

Attributable to the Okay, Next team, or on background. Reach us for a fresh, tailored quote.
“Getting laid off starts a dozen clocks at once, at the exact moment you have the least capacity to think clearly. We turn that into a checklist you can actually finish.”
“The market is rough right now, but it isn’t a verdict on any one person. The numbers make that concrete, and knowing them changes how you plan.”
“Everything you need to not get burned is free forever. Paid tools exist; nobody needs them to handle the essentials.”
“We're not in the app store on purpose. Most states reset benefit amounts every January or July, and a web fix ships the same hour we verify it, not after a review queue. A stale dollar figure is worse than none.”

Product screenshots

Real screens from the running app, sized for print or web.

Logos & marks

Use the reversed (white) versions on dark backgrounds, primary on light. Please don't recolor, stretch, or add effects.
Wordmark, primary (Minsk)
Wordmark, reversed (white)
Lockup on Minsk
Lockup on Ivory
The comma (amber)
Social / OG image

Colors

Minsk
#412F81
Coral
#F15F4A
Amber
#F6CA72
Katherine
#83499D
Warm Ivory
#FAF4EA

Fonts

Fraunces for display & wordmark. Inter for body & UI. Caveat for handwritten accents.