Most resumes get rejected by software before a person ever reads them. Paste yours and the posting you're chasing, and this scores the match the way an applicant-tracking system plus a skeptical hiring manager would. You get the keywords you hit, the requirements that aren't visible on the page, and the exact edits that move the number.
THE BAR: HONEST, NOT FLATTERING
"You list 'marketing automation.' The posting names HubSpot and SEO by name. A bot skimming for keywords won't connect the two."
A score on its own is useless. This reads your resume against the actual posting, tells you which hard requirements aren't visible on the page, and gives you the exact edits that move the number. Specific beats encouraging.
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71
Close, with gaps
You'd clear an initial screen for a senior marketing role, but two of the posting's must-haves aren't visible on the page. Name them and you're a strong match.
Make these fixes → about 84
Matching
Campaign strategy
Email marketing
Budget ownership
Team leadership
5+ years experience
Content marketing
Gaps to close
SEO
HubSpot
A/B testing
Concrete fixes
1
The posting names HubSpot and SEO as required; you list "marketing automation" and "organic growth." Say the tools by name. A bot skimming for keywords won't connect the two.
2
Lead your top bullet with a number. "Grew email signups 40% in six months" beats "responsible for email campaigns."
3
You're aiming senior, so frame ownership, not tasks. Swap "helped run campaigns" for "owned a $2M annual campaign budget."
4
Drop the 2011 internship and the skills list nobody reads. Use the space to mirror the posting's exact phrasing for work you've actually done.